A curated selection of private label skincare formulas designed to help brands build a collection for sensitive and easily reactive skin. Each step works together to support comfort, reduce the appearance of redness, and help maintain a balanced, resilient-looking complexion.

gentle cleanser and barrier-supporting moisturizer can form the foundation of a sensitive skin collection. Adding a calming prep step and a targeted treatment product allows brands to create a more complete and elevated routine.

Use this protocol as a guide to select formulas that align with your brand vision and customer needs, creating a cohesive collection designed to support calm, balanced, and resilient-looking skin.

This protocol can be adapted to support different brand directions while maintaining a focus on sensitive skin compatibility.

For a more minimal, comfort-focused collection, brands may choose soothing, barrier-supportive formulas that prioritize simplicity and skin balance. This approach is ideal for customers seeking gentle, non-disruptive routines centered around calming and hydration.

For a more results-driven approach, brands can incorporate select treatment products that remain suitable for sensitive skin, such as gentle antioxidant serums or multi-functional sprays. This allows for a more performance-oriented collection while still maintaining a strong emphasis on skin comfort and compatibility.

Both approaches follow the same foundational structure, allowing brands to tailor their assortment while staying within a cohesive, sensitive skin-focused framework.

Step One

Cleanse

Recommended formulas:

  • Gentle Oat Milk Cleanser
  • MakeUp BreakUp Cleansing Oil

Role in your line: A gentle cleansing step that removes impurities without disrupting the skin barrier.

Cleansing is especially important for sensitive skin, as overly aggressive formulas can lead to increased dryness or irritation.

Both cleansers are designed to be gentle, but offer different formats and use cases. The Gentle Oat Milk Cleanser provides a soothing, daily-use option ideal for maintaining skin comfort, while the MakeUp BreakUp Cleansing Oil offers an effective yet gentle way to remove buildup and even makeup.

Gentle Oat Milk Cleanser

Soothing & comforting daily cleanse.

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MakeUp BreakUp Cleansing Oil

An effective yet gentle cleansing option.

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Step Two

Calming Prep

Recommended formulas:

  • Green Tea Calming Toner
  • Hypochlorous Acid Face & Body Spray

Role in your line: A lightweight step that helps soothe the skin and support overall balance.

This category helps reduce visible signs of stress while preparing the skin for treatment products.

Both formulas are designed to support sensitive skin, but offer different approaches. The Green Tea Calming Toner provides a more traditional calming and hydrating step, while the Hypochlorous Acid Face & Body Spray offers a modern, multi-use option known for its gentle, skin-supportive properties.

Green Tea Calming Toner

A classic soothing formula.

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Hypochlorous Acid Face & Body Spray

A multi-use, skin-supportive formula.

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Step Three

Treatment

Recommended formulas:

  • Blue Tansy Calming Facial Oil
  • Vitamin C Serum

Role in your line: A focused product that supports skin balance while maintaining a gentle approach.

This step allows brands to decide how active or minimal they want their sensitive skin collection to be.

Both options are suitable for sensitive skin, but offer different positioning. The Blue Tansy Calming Facial Oil provides a soothing, comfort-focused approach that helps support balance and reduce the appearance of stress in the skin. The Vitamin C Serum, formulated with Sodium Ascorbyl Phosphate, offers a gentler way to incorporate brightness and antioxidant support into a sensitive skin routine.

Blue Tansy Calming Facial Oil

A soothing approach to skin balance.

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Vitamin C Serum

A gentle way to incorporate brightness.

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Step Four

Moisturize

Recommended formulas:

  • Centella Nourishing Cream
  • Barrier Renewal Ceramide Cream

Role in your line: A barrier-supporting step that helps maintain hydration and improve overall skin comfort.

Moisturizers are essential in sensitive skin routines, helping to reinforce the skin barrier and reduce moisture loss.

Both moisturizers support barrier health, but with slightly different positioning. The Centella Nourishing Cream offers a soothing, plant-forward approach that focuses on calming and comfort, while the Barrier Renewal Ceramide Cream emphasizes barrier repair and long-term resilience.

Centella Nourishing Cream

Plant-forward approach to calming & comfort.

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Barrier Renewal Ceramide Cream

Emphasizes barrier repair & long-term resilience.

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  • Gentle Oat Milk Cleanser
    Regular price
    $3.95
    Sale price
    $3.95
    Regular price
  • MakeUp BreakUp Cleansing Oil
    Regular price
    $3.95
    Sale price
    $3.95
    Regular price
  • Green Tea Calming Toner
    Regular price
    $3.95
    Sale price
    $3.95
    Regular price
  • Hypochlorous Acid Face & Body Spray
    Regular price
    $8.50
    Sale price
    $8.50
    Regular price
  • Vitamin C Serum
    Regular price
    $3.95
    Sale price
    $3.95
    Regular price
  • Blue Tansy Calming Facial Oil
    Regular price
    $3.95
    Sale price
    $3.95
    Regular price
  • Centella Nourishing Cream
    Regular price
    $3.95
    Sale price
    $3.95
    Regular price
  • Barrier Renewal Ceramide Cream
    Regular price
    $3.95
    Sale price
    $3.95
    Regular price
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