Collection: Mature Skin Protocol
A curated selection of private label skincare formulas designed to help brands build a complete collection for mature skin. Each step works together to support smoother, more refined-looking skin while helping improve the appearance of tone, texture, and overall skin vitality.
A cleanser, moisturizer, and targeted serum can form the foundation of a mature skin collection. Adding both AM and PM serums, along with an eye treatment, creates a more advanced and complete routine that supports stronger positioning and higher perceived value.
Use this protocol as a guide to select formulas that align with your brand vision and customer needs, creating a cohesive collection designed to support smoother, more revitalized-looking skin.
Cleanse
Recommended formulas:
- Peptide+Hydro Gel Cleanser
- Glycolic Renewal Cleanser
Role in your line: A foundational product that removes impurities while supporting skin comfort and balance.
A well-formulated cleanser helps maintain hydration while preparing the skin for treatment-focused products.
Both cleansers support mature skin, but offer different approaches. The Peptide+ Hydro Gel Cleanser provides a gentle, hydration-focused cleanse suitable for daily use, while the Glycolic Renewal Cleanser offers a more active, resurfacing option that helps improve the appearance of texture.
Hydrate & Prep
Recommended formulas:
- Rose Water Hydra-Mist Toner
- BioHydrate Essence
Role in your line: A lightweight step that supports hydration and enhances the performance of treatment products.
This category helps improve absorption while contributing to overall skin comfort and balance.
Both formulas deliver hydration, but with different mechanisms. The Rose Water Hydra-Mist Toner offers a refreshing, accessible format, while the BioHydrate Essence provides a more concentrated, treatment-oriented step.
Treatment Serum
Recommended formulas:
- Vitamin C Serum (AM)
- Advanced Retinol Serum (PM)
Role in your line: High-performance products designed to target visible signs of aging and support overall skin renewal.
Serums are the core of a mature skin collection and offer an opportunity to build a more advanced, results-driven routine.
Brands are encouraged to offer both an AM and PM serum to create a more complete and advanced routine. This approach increases perceived value, supports better results, and allows for clear product differentiation within the collection.
Moisturize
Recommended formulas:
- ExoRenew Cream with Bakuchiol & Resveratrol
- Multi-Peptide Smoothing Moisturizer
Role in your line: A finishing step that helps maintain hydration while supporting smoother, more conditioned-looking skin.
Moisturizers help reinforce the benefits of treatment products and complete the daily routine.
ExoRenew Cream provides a more advanced, innovation-driven option with a focus on renewal and revitalization, while the Multi-Peptide Smoothing Moisturizer offers a more classic peptide-focused approach to improving the appearance of fine lines and skin texture.
Multi-Peptide Smoothing Moisturizer
A peptide-focused approach to improving fine lines & texture.
Eye Treatment
Recommended formula:
- Advanced Firming Eye ream
- ExoSmooth Eye Cream with Bakuchiol & Plant Peptides
Role in your line: A targeted product designed to support a smoother, more refreshed-looking eye area.
Eye treatments allow brands to address specific concerns while elevating the overall sophistication of the line.
The Advanced Firming Eye Cream provides a classic firming-focused approach, while the ExoSmooth Eye Cream delivers a more advanced, next-generation positioning with a focus on smoothing and overall skin refinement.
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