The Density Boost Volumizing Shampoo is a lightweight shampoo for fine, flat, thinning, or fragile hair in need of gentle cleansing and density-supporting care. Sulfate-free and silicone-free, this private label shampoo combines rice water, peptides, biotin, ferments, and nutrient-rich botanicals to help improve softness, body, and manageability while supporting fuller-looking hair and a healthier-looking scalp. The formula removes buildup without stripping and leaves hair feeling refreshed, bouncy, and visibly fuller. Hair is left clean, refreshed, lifted, and lightweight after every wash.
Gently cleanses without stripping or weighing hair down
Helps support fuller, thicker-looking hair
Boosts body, bounce, and volume
Helps strengthen fragile strands
Supports a healthier-looking scalp environment
Leaves hair feeling soft, lightweight, and refreshed
Amaranth Peptide – A plant-based peptide shown by supplier testing to increase individual hair fiber diameter for fuller, thicker-looking hair with more body. It also helps reduce friction between strands for better movement, bounce, shine, and manageability.
Rice Water – A recognizable haircare nutrient rich in amino acids that helps support stronger-, smoother-, shinier-looking hair while adding lightweight softness.
Biotin + Hexapeptide-11 – Help support healthier-looking hair and improve the appearance of fullness and resilience.
Panthenol (Provitamin B5) – Helps hydrate and soften hair while supporting shine and a lightweight, healthy feel.
Coconut-Derived Cleansers – Sulfate-free surfactants that gently cleanse buildup and oil without stripping or flattening fine hair.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
The Density Boost Volumizing Shampoo is suitable for a variety of hair types, including thin, medium, and fine hair types across straight, wavy, and curly hair textures. It is best suited for addressing thinning and loss of density, flatness and lack of volume, weak strands, dryness, and scalp buildup.
The percentages shown are intended as general guidelines only. Every fragrance has a unique scent profile, intensity, and performance, so the optimal fragrance level will vary by both fragrance and formulation. Some fragrances naturally have a much stronger scent throw and require lower usage rates, while others may need higher levels to achieve the desired fragrance strength. Fragrance may also influence product characteristics including viscosity, color, clarity, and stability. As a general rule, we recommend limiting fragrance to 0.5% or less in surfactant-based products (such as shampoos and body washes) to help maintain viscosity, while emulsion-based products (such as lotions, creams, conditioners, and body butters) can often accommodate up to 1%. Our recommended levels are designed to balance fragrance performance with product stability and should be used as a starting point rather than a fixed requirement.
Apply to wet hair and gently massage into the scalp, working into a creamy lather from roots to ends. Rinse thoroughly. Repeat. For best results, follow with the Density Boost Volumizing Conditioner.
Formula Notes
Clean Beauty Formula
Vegan & Cruelty Free
Free from silicones, parabens, sulfates, mineral oils, & pthalates