Seasonal Strategies: Why Retinol Is a Fall & Winter Skincare Essential for Your Brand
In the summer, consumers reach for lightweight moisturizers and after-sun cooling treatments. By November, they’re re...
Lab to Label
Back to the Basics: Targeted Treatments
Targeted treatments are the cornerstone of skincare collections. Classic active ingredients include Retinol, Vitamin ...
Back to the Basics: Skin Care 101
In the professional beauty industry, healthy, glowing skin starts with mastering the fundamentals and so does buildin...
Preparing Your Skin for Halloween with Pravada's Skin Care Favorites
Halloween is a time for creativity, especially when it comes to makeup. Whether you're channeling a haunting ghost, a...
The Power of Retinol: Why Your Skincare Brand Needs It
The skincare landscape is constantly shifting, yet some ingredients transcend time and innovation. As a brand owner, ...
Pravada's Staff Product Picks
Position at Pravada Private Label: Accounting/Purchasing Gender: Female Age: 27 Office: Toronto Skin Type: Very Dry (...
