Back to the Basics: Skin Care 101
In the professional beauty industry, healthy, glowing skin starts with mastering the fundamentals and so does buildin...
Lab to Label
Introducing the Pravada Signature Fragrance Collection
NEW! The Pravada Signature Fragrance Collection Turn every formula into a signature formula with the Signature Fragra...
Trending in 2025 — Part 6 — Advanced Hydration with Multi-Molecular Hyaluronic Acid (MMHA)
Hyaluronic Acid (HA) has been a superstar ingredient for hydration for over a decade, and it’s still reigning in 2025...
Trending in 2025 — Part 2 — Vitamin C Benefits & Why This Skincare Ingredient Remains a Must-Have
Bright, even‑toned skin never goes out of style — and Vitamin C remains the hero ingredient to achieve it. In 2025, V...
Trending in 2025 — Part 5 — The Rise of Men's Skincare
Skincare is not just for the ladies – men’s skincare has well and truly arrived. In 2025, the men’s grooming sector (...
Trending in 2025 — Part 7 — Glass Skin: How Brands Can Deliver the Ultimate Dewy Glow
What is Glass Skin? If you’ve spent any time on beauty feeds, you’ve likely come across the term glass skin...
