Back to the Basics: Skin Care 101
In the professional beauty industry, healthy, glowing skin starts with mastering the fundamentals and so does buildin...
Lab to Label
Introducing the Pravada Signature Fragrance Collection
NEW! The Pravada Signature Fragrance Collection Turn every formula into a signature formula with the Signature Fragra...
Trending in 2025 — Part 6 — Advanced Hydration with Multi-Molecular Hyaluronic Acid (MMHA)
Hyaluronic Acid (HA) has been a superstar ingredient for hydration for over a decade, and it’s still reigning in 2025...
Top Skincare Trends of 2025: A Seven Part Series
The skincare industry is evolving rapidly, shaped by consumer preferences, emerging research, and a strong digital in...
Trending in 2025 — Part 2 — Vitamin C Benefits & Why This Skincare Ingredient Remains a Must-Have
Bright, even‑toned skin never goes out of style — and Vitamin C remains the hero ingredient to achieve it. In 2025, V...
Trending in 2025 — Part 3 — Clean Beauty: Why Naturally Derived, Non-Toxic Formulas Are Defining the Future
In 2025, clean beauty isn’t just a trend, it’s a new baseline. Consumers are increasingly choosing skincare that’s no...
