What Is Batana Oil and Why Is It Trending?
In the ever-evolving world of haircare, one natural ingredient is gaining rapid momentum: Batana Oil. This nutrient-r...
Lab to Label
Trending in 2025 — Part 3 — Clean Beauty: Why Naturally Derived, Non-Toxic Formulas Are Defining the Future
In 2025, clean beauty isn’t just a trend, it’s a new baseline. Consumers are increasingly choosing skincare that’s no...
Trending in 2025 — Part 4 — Facial Mists & On-the-Go Hydration are Rising
A few years ago, face mists might have been considered an optional pampering step. In 2025, however, facial mists and...
Trending in 2025 — Part 5 — The Rise of Men's Skincare
Skincare is not just for the ladies – men’s skincare has well and truly arrived. In 2025, the men’s grooming sector (...
Trending in 2025 — Part 7 — Glass Skin: How Brands Can Deliver the Ultimate Dewy Glow
What is Glass Skin? If you’ve spent any time on beauty feeds, you’ve likely come across the term glass skin...
Luxurious Hydration: Pravada's New Whipped Body Butter with Shea & Cocoa
We’re excited to share our latest product with you: Whipped Body Butter with Shea & Cocoa. This luxurious body bu...
