We've Updated Our Fragrance Program
MoCRA has introduced new expectations around ingredient transparency and fragrance allergen disclosure. As part of this update, we have discontinued several fragrances in our collection and refined our offerings to ensure full compliance by:
- Aligning fragrance documentation with MoCRA requirements
- Standardizing allergen reporting
- Refining our scent portfolio to focus on the most versatile, in-demand fragrance profiles
While this means saying goodbye to some previous fragrances, many profiles remain available within the new collection or have close recommended alternatives.
We understand the powerful role fragrance plays in how customers experience personal care products, and as such, we allow our clients to select from our fragrance library and apply those scents across a wide range of skincare, haircare, and body products. This flexibility allows brands to build cohesive product lines, create signature scent experiences, and experiment with fragrance across multiple formulas without additional costs or minimums.
The fragrance landscape has evolved, and we want to ensure this creative flexibility continues while maintaining full compliance and reliable supply. As part of our continued commitment to regulatory compliance and product transparency, we have updated our fragrance program to align with MoCRA (Modernization of Cosmetics Regulation Act) requirements.
This transition also gave us the opportunity to curate a more intentional collection supported by updated documentation and allergen disclosures, while working directly with a fragrance house to develop a custom line that improves supply consistency and cost control. These updates are designed to make it easier to explore scent profiles, select fragrances for new products, and maintain regulatory compliance as you grow your brand.
In addition to our curated fragrance collection, we continue to offer our full range of essential oil scent options, giving brands the ability to create naturally scented products when that aligns better with their positioning.
Transitioning from Discontinued Fragrances
To make this transition easier, here are fragrance recommendations for many of the fragrances being retired, designed to help brands maintain a similar scent experience.
| Discontinued Fragrance | Recommended Alternative |
|---|---|
| Amber Hearth | Bergamot Rain |
| Apple Green | Amber Orchard |
| Awapuhi Seaberry | Tahitian Bloom |
| Baby Powder | Neroli Basil |
| Beach (Bobbi Brown Type) | South Beach |
| Black Orchid | Bergamot Rain |
| Bum Bum (Sol de Janeiro Type) | Brazilian Sol |
| Citrus Mist | Sunlit Citrus |
| Coconut Cream | Brazilian Sol |
| Coconut Lime Verbena | Lemon Verbena |
| Coconut Water & Pineapple (B&BW Type) | Coastal Dream |
| Dragon’s Blood | Vetiver Haze |
| Egyptian Musk | Neroli Basil |
| Green Tea | Cucumber Tonic |
| Green Tea + Cucumber | Summer Spritz |
| Green Tea + White Pear | Lavender Linen |
| Happy Men | White Musk |
| Japanese Cherry Blossom | Cucumber Tonic |
| Key Largo Coconut | Coastal Dream |
| Lemongrass Verbena | Lemon Verbena |
| Lemongrass Verbena + Green Tea | Lemon Verbena |
| Light Blue | White Musk |
| Magnolia | Neroli Basil |
| Orange Ginger | Sunlit Citrus |
| Pink Jasmine | Summer Spritz |
| Pink Sugar | Sparkling Strawberry |
| Plumeria | Tahitian Bloom |
| Pomegranate Mango | Pomegranate Santal |
| Shampure | South Beach |
| Silver Mountain Water | Vetiver Haze |
| Spa Tonic | Neroli Basil |
| Sublime Rose | Cashmere Blush |
| Sugar Blossom | Lemon Verbena |
| Sweet Pea | Tahitian Bloom |
| Verbena | Lemon Verbena |
| Warm Vanilla Sugar | Vanilla Velvet |
| White Tea + Ginger | White Musk |
| Woodlands | Vetiver Haze |
If you are currently using a fragrance that is being discontinued, our team can help you identify the closest match and assist you with the transition.
New Fragrance Highlights
We previously introduced ten signature fragrances that will remain in our collection. After very positive feedback, we’ve expanded the collection with additional scents. Here are some of our new scents:
Sparkling Strawberry
Sparkling Strawberry brings a bright, modern fruit-forward profile to the collection. Juicy strawberry and raspberry open with vibrant sweetness, softened by airy pink peony petals and warmed by solar woods for a fresh, radiant finish. The result is a playful yet elevated fruity fragrance that works beautifully in body care, scrubs, and lotions.
Neroli Basil
Neroli Basil blends luminous citrus florals with fresh herbal depth. Neroli and bergamot create a bright opening, while basil introduces an aromatic green note that adds sophistication and balance. A soft base of musk, amber, and vanilla gives the fragrance warmth and longevity. This scent works especially well in spa-inspired personal care.
Cucumber Tonic
Cucumber Tonic delivers a crisp, cooling freshness inspired by modern spa environments. Bright lime, melon, and bergamot open the fragrance before transitioning into a refreshing heart of green tea, cucumber, and mint. Subtle jasmine, cashmere, and coriander create a smooth, clean finish that feels light, refreshing, and effortlessly modern.
Pomegranate Santal
Pomegranate Santal combines juicy fruit with soft woods for a sophisticated floral profile. Pomegranate and mandarin open with brightness, followed by delicate florals and red currant that add depth and vibrancy. The fragrance settles into a smooth base of amber, musk, and sandalwood, creating a balanced scent that works beautifully across both skincare and body care products.
Choosing the Right Fragrance for Your Products
Fragrances in our collection are designed specifically for private label cosmetic formulations, including:
- Face moisturizers
- Body lotions and creams
- Scrubs and body treatments
- Haircare products
- Cleansers and washes
Because fragrance behaves differently depending on the formula, we always recommend testing fragrances within your final product base. Our fragrance sample program and family bundles make it easy to explore scent options before committing to production.
Explore the New Fragrance Collection
You can explore our updated fragrance library by ordering individual fragrance samples or fragrance family sample bundles. If you have questions about replacing an existing fragrance or selecting a scent for a new product line, our team is here to help.
Start exploring the new fragrance collection today and discover scents designed for modern private label brands.
