You are a spa owner, and no one has a clearer understanding of your clients, competition, and mission and values than you! You’ve branded your company and now it is time to private label your own skin care product line. And since your brand has a unique personality and marketplace niche, private labeling gives you the flexibility of catering to the specific wants and needs of your target audience.
Benefits of Private Label Products for Your Spa
So why private label when there are already well-known wholesale cosmetic companies that you can carry? In addition to offering your own elite products, private label provides many other advantages.
Offering company branded products elevates your spa brand in the eyes of your customers. These products are exclusive and chosen just for your specific clientele making them tailored to their wants and needs! Customers will appreciate how you have developed a line that is “in-line” with the services that you already offer and that they know and love. This means your customers will stay loyal and make their purchases with you time and time again.
As a spa owner, you know the importance of creating a unique and memorable experience for your customers. Adding fragrance to a facial hydrating mist or facial scrub can alter the mood of a client and help them to relax and fully enjoy your service. And when you use your signature scent in your back-bar in addition to your retail products, they can be reminded of their stellar service and your business every time they use their products at home.
Working with a Private Label Company vs. Branded Company
When you work with a private label company, you can start with a few products of your choice and grow your line as your business grows. And if you choose a company with low Minimum Order Quantities (MOQs) such as 12 pieces, it’s easy to start small and ramp up your order size and offerings with your business. There is no large opening order and no restrictions on where you can sell and how much you can charge. That means you determine your profit margins and your discounts.
In comparison to private label, wholesale cosmetics come from a company that has branded their own product. They develop, market and sell their products to retailers who then re-sell the products to their own customers at a marked-up price. Many wholesalers have a minimum opening order that can be thousands of dollars and they may choose the opening order products for you. Most will have a set price that the retailer must charge for the product to keep the marketplace “fair”. It is usually a 100% markup meaning if you paid $10 for a product, you need to sell it for $20. Some companies also require that you purchase a certain dollar amount per year and may restrict where you can sell your product (example: store front versus online).
If your spa carried a wholesale cosmetic line, you could lose sales to Amazon or big box retailers where those products are also sold.
Pravada’s Private Label Skin Care Products
At Pravada, all of our skin care products are made with natural ingredients and are designed to exfoliate, moisturize, recondition, and repair the skin. Our high-quality products are never tested on animals, making them an ethical choice for your brand. Furthermore, our products can be tailored to your customers with our customizable scents, such as Almond, Green Apple, Aria and many more. We offer:
- Facial cleansers
- Makeup removers
- Age Defying products
- Environmental Defense products
- Exfoliating scrubs
- Eye cremes
- Facial masques
- Moisturizing serums
- Facial mists
- And more!
Private Label Packaging to Match Your Spa’s Image
Not only does Pravada offer many natural products to choose from, but we also help you build a business and work with you to build your line.
Packaging, especially in the beauty industry, can make or break the success of your brand. However, due to the smaller quantities required by most private label clients, having creative packaging can be limited. Therefore, we find suppliers with innovative packaging solutions that will set you apart from competitors. We have access to a large selection of containers that are available in a variety of materials including high quality PET plastic and elegant glass. If you are looking to keep costs low, Pravada can provide recyclable plastic containers that are cost effective and high-quality. For those looking to create a high-end skin care line, Pravada offers beautiful glass jars, serum dropper bottles, and airless containers that are great for conveying a high-end brand image. Our team will work with you to find the perfect style that matches your brand and what your customers want.
Choosing packaging and ingredients that are in accord with your business’ mission and values is easy. Your product line can be vegan, anchored with one key ingredient, or organically based – you have control over how it represents your company – and your Project Consultant will usher you through the decision-making process.
Working with Pravada
At Pravada, we will guide you through the development of your unique private label skin care or hair care line. With Minimum Order Quantities as low as 12 units and a wide variety of packages and organic botanically based products, you can realize your dream of owning your personal product line! Contact our Project Consultants at [email protected] to get started.