As a salon owner, no one understands your clients, competition, missions or values more than you! After branding your company, it’s time to private label your own hair care product line. Private labeling gives you the flexibility to cater to the needs and wants of your target audience, as well as emulate the unique personality of your brand.
Benefits of Private Label Products for Your Salon
You may be wondering, “why private label when there are already well-known wholesale companies that you can carry?” The answer is, private label provides many advantages to your storefront that you won’t experience when carrying wholesale products. For one, your customers will stay loyal and make purchases with your business with a self-branded product line.
Additionally, offering company branded products elevates your salon brand in the eyes of your customers. These products are exclusive and are tailored to your clientele’s wants and needs. Customers will appreciate how you have developed a line that is “in-line” with the services that you already offer and that they know and love.
With private label products, you are given the ability to customize your products by adding a fragrance, which can create a unique and memorable experience for customers. A fragrance can help a client relax and enjoy a service more thoroughly. Furthermore, customers will be reminded of your services when they use your products at home and smell your brand’s signature scent.
Working with a Private Label Company vs. Branded Company
When you work with a private label company, you can start with a few products of your choice and, as your business grows, you can grow your line. In addition, it’s easy to start small and ramp up your order size and offerings with your business if you choose a company with low Minimum Order Quantities (MOQs) such as 12 pieces. There is no large opening order and no restrictions on where you can sell and how much you can charge, which means you determine your profit margins and your discounts.
Wholesale cosmetics come from a company that has branded their own product. They develop, market and sell their products to retailers. These retailers then re-sell the products to their own customers at a marked-up price. Unlike private label, many wholesalers have a minimum opening order that can be thousands of dollars. Additionally, you may not have a choice on what opening order products you’ll receive. To keep the marketplace “fair,” most products will have a set price that the retailer must charge. It is usually a 100% markup. This means, if you paid $10 for a product, you need to sell it for $20. Some companies also require that you purchase a certain dollar amount per year and may restrict where you can sell your product (example: store front versus online).
If your salon carried a wholesale hair care line, you could lose sales to Amazon or big box retailers where those products are also sold at a lower cost.
Pravada’s Private Label Hair Care Products
At Pravada, we offer a wide variety of hair care products that are cruelty-free and made with natural ingredients. Our products can be tailored to your customers with our customizable scents, such as Amber Blush, Aquaflore, Balsam and Citrus and many more. Products we offer include:
- Styling gels
- Styling creams
- Smoothing serums
- Protein treatments
- Hot oil treatments
- Leave in treatments
- And more!
Private Label Packaging that Matches Your Salon’s Image
Packaging, especially in the beauty industry, can make or break the success of your brand. At Pravada, we help create your entire private label line so you can successfully build a business. While the smaller quantities required by most private label clients can limit creative packaging, Pravada makes it possible by finding suppliers who offer innovative packaging solutions. We have access to a large selection of containers that are available in a variety of materials, including high quality PET plastic and elegant glass containers.
Looking to keep costs low? Pravada can provide recyclable plastic containers that are cost effective and high-quality. Creating a high-end hair care line? Pravada offers beautiful glass jars and airless containers that are great for conveying a high-end brand image. Our team will work with you to find the perfect style that matches your brand and what your customers want.
Choosing packaging and ingredients that are in accord with your business’ mission and values is easy. Your product line can be vegan, anchored with one key ingredient, or organically based – you have control over how it represents your company – and your Project Consultant will usher you through the decision-making process.
Working with Pravada for Your Private Label Needs
At Pravada, we will guide you through the entire development of your unique private label skin care or hair care line. With Minimum Order Quantities as low as 12 units and a wide variety of packages and organic botanically based products, you can realize your dream of owning your personal product line! Contact our Project Consultants at [email protected] to get started.