{"title":"Next-Gen Haircare","description":"\u003cp\u003eWe've upgraded our core shampoo and conditioner systems with enhanced performance, richer lather, and more effective active ingredients while maintaining our clean beauty standards.\u003c\/p\u003e\n\u003cp\u003eThese new formulas represent the next evolution of Pravada haircare and are designed to deliver a more premium consumer experience from wash to finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot sure where to start?\u003c\/strong\u003e \u003ca href=\"https:\/\/www.pravadaprivatelabel.com\/pages\/shampoo-conditioner-guide\"\u003eView our guide designed to help you choose the best formulations for your line.\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"argan-smoothing-finishing-oil","title":"Argan Smoothing Finishing Oil","description":"\u003cp\u003eOur \u003cstrong\u003eArgan Smoothing Finishing Oil\u003c\/strong\u003e is a lightweight, shine-enhancing hair oil designed to smooth frizz, soften strands, and create a polished, glossy finish. This silky formula helps seal the hair cuticle, tame flyaways, and improve manageability without weighing hair down. Argan oil, apricot kernel oil, and sunflower seed oil help condition and soften the hair while hemisqualane delivers lightweight slip and smoothness. Dimethicone and dimethiconol create a protective smoothing layer that helps control frizz and enhance shine while leaving hair feeling silky and refined. Ideal as the final step in styling, this finishing oil helps hair look sleek, smooth, and visibly healthier.\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50565238915319,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-argan-smoothing-finishing-oil-1226791986.png?v=1773169570"},{"product_id":"rinse-n-shine-in-shower-hair-gloss","title":"Rinse N' Shine In Shower Hair Gloss","description":"\u003cp\u003eA gloss rinse designed to smooth the hair cuticle and amplify radiant shine without weighing hair down. Available for private label, the Rinse N' Shine In Shower Hair Gloss transforms dull strands into glossy, light-reflective hair while maintaining natural bounce and movement.  Formulated with botanical extracts, strengthening amino acids, and moisture-balancing humectants, this activating gloss treatment helps refine the cuticle while supporting healthier-looking strands. The thin, lightweight texture disperses easily through the hair and rinses clean, leaving hair refreshed visibly shinier.  Ideal for modern haircare routines where shine, movement, and lightweight performance matter most, this innovative rinse provides the gloss effect many hair types want without the heaviness of traditional masks or conditioners.\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50568861745399,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-rinse-n-shine-in-shower-hair-gloss-1226922508.png?v=1773241451"},{"product_id":"vita-boost-conditioning-detangling-spray","title":"Vita Boost Conditioning \u0026 Detangling Spray","description":"\u003cp\u003e\u003cspan\u003eA lightweight, leave-in conditioning spray designed to soften, smooth, and detangle hair without weighing it down. Infused with aloe, avocado oil, rice bran oil, niacinamide, biotin, and conditioning quats, this multitasking formula helps improve manageability, reduce friction during combing, and leave hair feeling silky, hydrated, and refreshed. Available for private label and ideal for daily use, the \u003cstrong\u003eVita Boost Conditioning \u0026amp; Detangling Spray \u003c\/strong\u003esupports softer strands, smoother styling, and a healthier-looking finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50609976770807,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-vita-boost-conditioning-detangling-spray-1228046875.png?v=1773939851"},{"product_id":"restorative-leave-in-hair-serum","title":"Restorative Leave-In Hair Serum for Dry \u0026 Damaged Hair","description":"\u003cp\u003e\u003cspan\u003eAvailable for private label, our \u003cstrong\u003eRestorative Leave-In Hair Serum for Dry \u0026amp; Damaged Hair\u003c\/strong\u003e is a lightweight, multi-benefit conditioning treatment designed to help smooth, hydrate, and protect the hair while improving manageability and overall appearance. This advanced, heat-protective formula combines niacinamide, hyaluronic acid, panthenol, proteins, and performance conditioning agents to deliver softness, slip, and resilience without heaviness. Ideal for daily use or overnight restoration, it leaves hair looking smoother, healthier, and more polished.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50619575206135,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-restorative-leave-in-hair-serum-for-dry-damaged-hair-1228768187.png?v=1774297449"},{"product_id":"density-boost-volumizing-shampoo","title":"Density Boost Volumizing Shampoo","description":"\u003cp\u003eThe \u003cstrong\u003eDensity Boost Volumizing Shampoo\u003c\/strong\u003e is a lightweight shampoo for fine, flat, thinning, or fragile hair in need of gentle cleansing and density-supporting care. Sulfate-free and silicone-free, this private label shampoo combines rice water, peptides, biotin, ferments, and nutrient-rich botanicals to help improve softness, body, and manageability while supporting fuller-looking hair and a healthier-looking scalp. The formula removes buildup without stripping and leaves hair feeling refreshed, bouncy, and visibly fuller. Hair is left clean, refreshed, lifted, and lightweight after every wash. \u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50805482520823,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-density-boost-volumizing-shampoo-1240417681.png?v=1779742150"},{"product_id":"density-boost-volumizing-conditioner","title":"Density Boost Volumizing Conditioner","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe\u003cstrong\u003e Density Boost Volumizing Conditioner\u003c\/strong\u003e helps hydrate, soften, and support fuller-looking hair without heaviness. Developed for fine, flat, thinning, or fragile hair, this private label volumizing conditioner is powered by rice water, peptides, biotin, nutrient-rich botanicals, and lightweight conditioning agents that together help improve body, softness, manageability, and bounce while supporting healthier-looking hair. Hair feels smooth, healthy, lifted, and touchably soft, never coated or weighed down.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50805519352055,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-density-boost-volumizing-conditioner-1240417679.png?v=1779742031"},{"product_id":"amino-active-repair-shampoo","title":"Amino Active Repair Shampoo","description":"\u003cp\u003eThe \u003cstrong\u003eAmino Active Repair Shampoo\u003c\/strong\u003e is gentle but effective formula designed for damaged, color-treated, and overprocessed hair in need of strengthening. This private label shampoo combines amino acids, bond-support actives, proteins, and lightweight conditioning agents to help improve softness, shine, and manageability while removing oil, buildup, and impurities. Hair is left stronger and more resilient, clean and smooth, hydrated and healthy, not coated or weighed down.\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50805554053367,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/AminoActiveRepairShampoo.png?v=1779741912"},{"product_id":"curl-nourish-superfood-shampoo","title":"Curl Nourish Superfood Shampoo","description":"\u003cp\u003eThe \u003cstrong\u003eCurl Nourish Superfood Shampoo\u003c\/strong\u003e combines nutrient-rich botanical oils and extracts with proteins and hydrating ingredients to improve softness, manageability, and curl definition while reducing dryness and frizz. Formulated for curls, coils, and waves, this private label shampoo gently cleanses while helping nourish, hydrate, and strengthen dry, textured hair without stripping natural moisture. Hair feels clean, hydrated, smooth, and refreshed without heaviness or buildup.\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50805591212279,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-curl-nourish-superfood-shampoo-1240430372.png?v=1779741793"},{"product_id":"amino-active-repair-conditioner","title":"Amino Active Repair Conditioner","description":"\u003cp\u003eThe \u003cstrong\u003eAmino Active Repair Conditioner\u003c\/strong\u003e is a lightweight, bond-supportive formula designed to help hydrate, strengthen, smooth, and soften damaged, dry, color-treated, and overprocessed hair. This private label conditioner combines amino acids, proteins, bond-support technology, nutrient-rich oils, and hydrating ingredients. This creamy formula helps improve manageability, shine, and softness while supporting healthier-looking, more resilient hair. Hair feels smoother, softer, healthier, and more resilient after each use.\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50805661892855,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-amino-active-repair-conditioner-1240433501.png?v=1779750372"},{"product_id":"curl-nourish-superfood-conditioner","title":"Curl Nourish Superfood Conditioner","description":"\u003cp\u003eThe \u003cstrong\u003eCurl Nourish Superfood Conditioner\u003c\/strong\u003e for curls, coils, and waves delivers rich nourishment, softness, and hydration to dry, textured hair types without leaving behind heavy buildup. The private label formula combines superfood-inspired oils, proteins, fruit extracts, and lightweight conditioning ingredients to help improve curl definition, softness, manageability, and shine while reducing frizz and dryness. Hair feels smooth, hydrated, healthy, and touchably soft after every use.\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50805695840503,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-curl-nourish-superfood-conditioner-1240433499.png?v=1779750250"},{"product_id":"botanical-balance-gentle-shampoo","title":"Botanical Balance Gentle Shampoo","description":"\u003cp\u003eThe \u003cstrong\u003eBotanical Balance Gentle Shampoo\u003c\/strong\u003e is a gentle, botanical-infused shampoo \u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003edesigned to cleanse the hair and scalp without leaving strands feeling stripped. Formulated with mild surfactants, panthenol, glycerin, and a curated blend of rosemary, nettle, sage, ginseng, arnica, St. John’s wort, and juniper extracts, this balanced formula supports a fresh, clean scalp feel while helping hair look soft, manageable, and healthy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50816437354743,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-botanical-balance-gentle-shampoo-1240864511.png?v=1780059551"},{"product_id":"botanical-balance-gentle-conditioner","title":"Botanical Balance Gentle Conditioner","description":"\u003cp\u003eThe \u003cstrong\u003eBotanical Balance Gentle Conditioner\u003c\/strong\u003e is a \u003cspan\u003elightweight, scalp-friendly conditioner designed to soften, smooth, and hydrate hair without leaving it heavy. Formulated with panthenol, nourishing plant oils, and a botanical extract blend, this gentle conditioner supports soft, manageable, healthy-looking hair while helping maintain balance for both the scalp and strands.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50816446169335,"sku":"HC-BBG","price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-botanical-balance-gentle-conditioner-1240875425.png?v=1780074250"},{"product_id":"peptide-bond-repair-hair-mask","title":"Peptide Bond \u0026 Repair Hair Mask","description":"\u003cp dir=\"ltr\"\u003eThe \u003cstrong\u003ePeptide Bond \u0026amp; Repair Hair Mask\u003c\/strong\u003e is a \u003cspan\u003erich, restorative hair mask designed to help soften, smooth, and improve the look of dry, damaged, or stressed hair. Formulated with chia seed extract, provitamin B5, avocado oil, wheat protein, and Hexapeptide-11, this conditioning treatment helps support stronger-looking strands while improving manageability, hydration, and shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50816749306103,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-peptide-bond-repair-hair-mask-1240875423.png?v=1780074129"},{"product_id":"5-in-1-thermal-leave-in-conditioning-spray","title":"5-in-1 Thermal Leave-In Conditioning Spray","description":"\u003cp\u003eThe\u003cstrong\u003e \u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e5-in-1 Thermal Leave-In Conditioning Spray \u003c\/strong\u003eis a lightweight, multi-benefit leave-in spray designed to help protect, detangle, smooth, condition, and enhance shine in one easy styling step. This thermal conditioning spray helps prep hair for blow-drying and heat styling while improving manageability, softening the feel of strands, and helping reduce frizz and flyaways without weighing hair down.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50816778797303,"sku":null,"price":3.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-5-in-1-thermal-leave-in-conditioning-spray-1240875421.png?v=1780074010"},{"product_id":"soft-shine-hyaluronic-shampoo","title":"Soft Shine Hyaluronic Shampoo","description":"\u003cp data-start=\"59\" data-end=\"422\"\u003eThe \u003cstrong\u003eSoft Shine Hyaluronic Shampoo\u003c\/strong\u003e is a lightweight, moisture-focused formula that gently cleanses while helping replenish hydration, improve softness, and enhance natural shine. Designed for dry, dull, dehydrated, or lackluster hair, this sulfate-free shampoo helps remove buildup and impurities without stripping essential moisture.\u003c\/p\u003e\n\u003cp data-start=\"424\" data-end=\"837\"\u003eFormulated with a multi-weight hyaluronic acid complex, it helps attract and retain hydration throughout the hair fiber for smoother, softer, and more manageable results. Hydrolyzed Oat Protein provides lightweight strengthening benefits that help support stronger, more resilient-looking strands while maintaining softness and flexibility. \u003c\/p\u003e\n\u003cp data-start=\"1152\" data-end=\"1330\"\u003eThe gentle cleansing system leaves hair feeling clean, hydrated, silky, and refreshed while helping improve manageability, softness, and healthy-looking shine with continued use.\u003c\/p\u003e","brand":"Pravada private Label","offers":[{"title":"Default Title","offer_id":50843082064119,"sku":null,"price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0485\/3914\/0262\/files\/pravada-private-label-soft-shine-hyaluronic-shampoo-1243488414.png?v=1781037370"},{"product_id":"soft-shine-hyaluronic-conditioner","title":"Soft Shine Hyaluronic Conditioner","description":"\u003cp data-start=\"0\" data-end=\"356\"\u003e\u003cstrong\u003eSoft Shine Hyaluronic Conditioner\u003c\/strong\u003e is a rich yet weightless conditioning formula designed to hydrate, soften, smooth, and enhance shine without leaving hair feeling heavy. \u003c\/p\u003e\n\u003cp data-start=\"358\" data-end=\"787\"\u003eFormulated with a multi-weight hyaluronic acid complex, it helps attract and retain moisture for hair that feels more supple and conditioned. 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