WE APPRECIATE YOUR PATIENCE!

We know timing is critical for orders, but due to the large, dangerous winter storm conditions across many areas in the country we are now faced with significant delivery and production delays.  As areas of the country start to thaw out from the devastating storms, the entire supply chain is under pressure and in full backlog.  Due [...]

2021-02-22T14:40:11+00:00February 22nd, 2021|Comments Off on WE APPRECIATE YOUR PATIENCE!

Season’s Greetings! Pravada Holiday Hours

It's the most wonderful time of the year! Thank you to all of our clients for our continued partnership and successes. It has been our pleasure to help reach your business goals throughout the year. We look forward to serving you in 2021. Our offices will be closed from December 24th to January 3rd, reopening [...]

2020-12-23T18:50:34+00:00December 23rd, 2020|Comments Off on Season’s Greetings! Pravada Holiday Hours

CBD in Skin and Hair Care – The New Normal

In the beauty industry, trends come frequently, most disappear quickly, but some rare ones stay indefinitely.  So, what constitutes a keeper?  The ingredient (or new product) needs to be backed by science, deliver consistent and visible results, be affordable by the majority of beauty product consumers and be better (faster, more effective, novel or cheaper) [...]

2020-12-01T18:43:31+00:00November 1st, 2020|Comments Off on CBD in Skin and Hair Care – The New Normal

Product Spotlight: Bio-Cell Wrinkle Defense

Globularia cordifolia callus Culture Extract – What is this impossible-to-pronounce name doing in my skin serum? This plant extract, from the stem cell culture of the Heart-Leafed Globe Daisy, is the hottest botanical babe on the block promising to decelerate aging and accelerate the regeneration of cells. The Globe Daisy is a delicate blue puff [...]

2020-11-05T15:05:03+00:00October 30th, 2020|Comments Off on Product Spotlight: Bio-Cell Wrinkle Defense

5 Musts for Branding & Marketing Your Private Label Product Line

You’ve heard of the advantages of developing your own line of private label skin or hair care products:  higher profit margins, a loyal client base, and even a higher rate of customer visits to your spa, salon, or online marketplace.  So, you are ready to dive into the creation of your new offerings and are [...]

2020-02-17T14:20:55+00:00February 13th, 2020|Comments Off on 5 Musts for Branding & Marketing Your Private Label Product Line

How Can You Market to Skintellectuals?

How Can You Market to Skintellectuals? When selling your private label skin care products to consumers, it's important to know what types of customers will value the natural, high-quality products that you are offering.  In the beauty industry, one group of consumers to consider targeting are skintellectuals.  Since they are a growing group, engaging skintellectuals [...]

2020-01-28T19:29:45+00:00January 28th, 2020|Comments Off on How Can You Market to Skintellectuals?